Blog Structure & Publishing

What You'll Learn

Blog Structure & Publishing focuses on the organizational systems that make blogging sustainable. While writing skills are fundamental, knowing how to structure your blog, organize content, and maintain publishing rhythms is what transforms occasional writing into a functional editorial practice.

This course covers the practical architecture of blogging—from how to categorize content effectively to establishing realistic publishing schedules. You'll learn organizational principles that scale with your blog, whether you publish weekly or daily.

Core Topics Covered

• Content Architecture: Design logical category structures and navigation systems that serve readers.
• Editorial Calendars: Create planning systems that match your capacity and maintain consistency.
• Publishing Workflows: Develop repeatable processes from draft to publication.
• Content Organization: Master tagging systems, series management, and archive structures.
• Time Management: Build realistic schedules that respect your available time and energy.
• Quality Control: Establish review processes and editorial standards before publishing.
• Evergreen vs. Timely Content: Understand different content types and when to use each.
• Internal Linking Strategy: Connect content effectively to improve navigation and context.

Who This Course Is For

This course is ideal for bloggers who have started writing but struggle with organization. Perhaps you've published some posts but your blog feels chaotic, or you're unsure how to categorize new content. Maybe you want to publish more consistently but can't establish a sustainable rhythm.

You'll benefit most if you already understand basic blog writing (covered in our Blog Writing Fundamentals course) and want to build systems that support regular publishing. This course assumes you have some blogging experience and are ready to develop more sophisticated organizational practices.

Prerequisites

• Basic familiarity with blogging platforms (WordPress, Ghost, etc.)
• Some experience writing and publishing blog posts
• Understanding of basic blog writing principles
• Desire to publish more regularly and systematically

Who This Course Is NOT For

This course doesn't teach technical setup, theme design, or platform-specific features. We focus on editorial structure, not technical implementation. If you're looking for SEO tactics, social media strategies, or monetization methods, this isn't the right course.

This course also won't guarantee publishing success, audience growth, or any specific outcomes. We teach organizational skills—results depend on your application, content quality, and factors beyond instruction.

Course Structure & Format

The course is organized into modules that progress from foundational concepts to advanced systems. Each module includes written lessons, practical exercises, and examples from successful blogs across different niches.

Expect to spend 3-4 hours per week on coursework, including reading, planning exercises, and implementing structures on your own blog. The total content represents approximately 25 hours of study material, though implementation time varies based on your blog's current state.

Module Breakdown

• Content Architecture Fundamentals: Learn how to design category structures, decide on organizational principles, and plan your blog's information architecture.
• Editorial Calendar Systems: Develop planning approaches that match your schedule, from simple spreadsheets to more sophisticated systems.
• Publishing Workflows: Create step-by-step processes for taking posts from idea through publication, including editing and quality checks.
• Advanced Organization: Master series management, content hubs, topic clusters, and other advanced organizational techniques.
• Sustainability Practices: Build systems that prevent burnout, maintain quality, and support long-term consistency.

Learning Methodology

This is an applied course. You'll work on your actual blog throughout, implementing structures and systems as you learn. Each module includes planning exercises where you design organizational systems specific to your blog's needs.

The course emphasizes principles over rigid formulas. Different blogs require different structures, so we teach you how to make informed decisions about organization rather than prescribing one "correct" system.

What's Included

• All written lesson materials and explanations
• Planning templates and worksheets
• Examples from real blogs across various niches
• Editorial calendar templates
• Workflow checklists
• Self-assessment tools

Time Commitment

Plan for 3-4 hours per week over 8-10 weeks if following our recommended pace. However, implementation time varies significantly based on your blog's current state. Restructuring an existing blog with 50+ posts takes longer than organizing a new blog with 10 posts.

The course is self-paced. Some students complete it in 6 weeks with intensive focus, while others spread it over several months while implementing changes gradually. Choose a pace that allows for thoughtful implementation rather than rushing through.

Good blog structure is invisible to readers but essential to sustainable publishing. It's the foundation that makes regular, quality content possible. — Course Philosophy

Practical Applications

Throughout the course, you'll develop practical systems for your blog. By completion, you should have:

• A clear category structure that organizes your content logically
• An editorial calendar system that matches your publishing capacity
• A documented workflow from idea to publication
• Content organization principles you can apply consistently
• Systems that support sustainable, long-term publishing

Common Challenges Addressed

This course directly addresses common organizational challenges bloggers face:

• Category chaos: Too many overlapping categories or unclear organizational logic
• Inconsistent publishing: Lack of sustainable schedules or planning systems
• Scattered content: Posts that don't connect or build on each other
• Workflow confusion: No clear process from draft to publication
• Planning paralysis: Overwhelm about what to write next
• Quality inconsistency: No systematic approach to maintaining standards

Important Disclaimers

Ethical Publishing Practices

The course emphasizes ethical publishing throughout. This includes being realistic about your capacity, maintaining quality over quantity, and organizing content in ways that serve readers rather than manipulate them. We teach sustainable practices that respect both your limits and your audience's intelligence.

Next Steps

If you're ready to develop organizational systems that support consistent, sustainable blogging, explore enrollment options below. Review the full course description to ensure it matches your current needs and experience level.

Course Progression

This course works well after completing Blog Writing Fundamentals. The natural learning progression is:

• Blog Writing Fundamentals – Learn core writing skills
• Blog Structure & Publishing – Build organizational systems (this course)
• Content Strategy for Bloggers – Develop strategic planning approaches